Why Print Mediums are Still a Good Choice for Your Business

The post Why Print Mediums are Still a Good Choice for Your Business appeared first on http://calgarysignage.ca/.

For print based companies, this constantly fluctuating content driven world can seem more than a little intimidating. The message directed at modern businesses is often that ‘digital is everything,’ that you need to do away with print mediums and invest entirely in fluid content to be a success. Yet, this is not a completely accurate picture of the industry.

These handy tips and tricks for modern print based businesses, who are keen to survive in an increasingly content driven world, will help you to get to grips with this brave new world.

Understanding the Power of Printed Images

The power of the printed image cannot be denied, no matter how much influence digital content has these days. For instance, think about a woman who waits to catch a bus next to a six meter high promotional print for a washing up liquid. Whilst she might not engage with the material directly, there is a very good chance that the next time she runs out of the product, she will find herself drawn to the brand. This is because the printed image is immediate.

Using Printed Imagery to Create Strong Brands

The reality is that the printed image can express ‘wish fulfillment’ in a more direct way than a lot of digital content. For a start, the increasingly user-centric nature of online platforms means that consumers are less willing to put up with the presence of promotional content within their ‘private’ spheres – they want social media platforms to be entirely personal. Yet, printed ads are different. They do not strong arm or plead for attention. They only suggest and it is this suggestion which turns into active purchasing decisions.

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Diversity in Graphic Communication Industry

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Dr. Cummings from Rochester Institute of Technology is conducting a study on the very important topic of diversity, specifically diversity within the graphic communication industry. The last study she conducted was on women in this industry, but now she is focusing on diversity. If you are a member of the graphic communication industry and decide to take part in this study, thank you in advance for your participation in her study.

The question of how diverse the graphic communication industry really is is becoming increasingly important. As the field continues to expand and the skills offered become more competitive, having a diverse workforce may become more necessary than ever before to succeed in the ever-changing world of graphic communications. More and more employers are looking to find employees who are as diverse as the needs of the graphic communication industry in an effort to build their business bases. This study is being conducted as an attempt to get an inside look at diversity within the graphic communications industry. Whatever outcome is a result of this study, it will help to greatly contribute to the research that has been done on this important topic of diversity within this growing industry.

How Print and Digital Work Together

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I recently wrote a blog article about some misconceptions of the print industry. All of these misconceptions are hot topics in this industry right now, so I want to discuss them all a little more in-depth. Today, I want to talk about the misconception that print and digital media are competing.

One of the most important differences between these two influential industries is how much commitment is given to something published in each medium. When publishing digitally, there is little commitment that accompanies each post. If you post something that no one wants to read, then there is no harm done; it will simply go with the rest of the posts that other people are not interested in. When your publications take print form, however, there is significant commitment. It not only helps to prove your brand’s validity, but it also utilizes physical resources that are not used in digital publications. By figuring out ways to get these two publication mediums to work together, you can maximize the exposure and success that you have.

One way that you can help these two mediums complement each other is to write content that is published digitally in order to gauge what your print readers want you to publish. By forcing these two mediums to work together and in a sense become one, you can keep your digital audience engaged in your print presence and vice versa.

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Training Service and Marketing Sales Representatives

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A recent conversation with the co-founder of SharperAx revealed a shocking statistic that 89% of people who had recently bought technology services felt as though their time had been wasted by the service representatives. The co-founder also shared the age-old anecdote that for most companies, 20% of the people do 80% of the work. He then began to discuss how to get this discouraging statistic to change in the world of sales reps. Two of the common misconceptions he brought up about the other 80% of the task force is that they are either lazy/dumb, or that good sales reps are not made; they’re born.

Of course, both of these reasons are completely untrue. The real reason so many sales representatives struggle is because of the training they receive. The training given to sales reps is often similar to the training give to pilots in the 1920s, who were told to watch a successful flight and then try it for themselves. As you might imagine, most of the beginning pilots in those days had tragic airplane crashes. For sales reps, they are told how to do a sales call, then they watch a successful call, and they are handed the reins to try a call for themselves. Just as this did not work in the days of pilot training, it is not much better for sales reps.

Pilot training eventually got better when a flight simulator was invented. Pilots were able to try a realistic version of flying before they actually flew the plane themselves. A similar technique has been introduced in the training of sales representatives, and it has been remarkably successful so far. By allowing reps to practice what they are going to tell a customer before the actual call, representatives have been able to achieve a great deal of success.

Why Print Materials Are a Valuable Tool for Your Company

The post Why Print Materials Are a Valuable Tool for Your Company appeared first on http://calgarysignage.ca/.

With such an unrelenting focus on digital resources, these days, it can be difficult to fully appreciate the true value of printed materials. Whilst it might even sound illogical to say that paper based promotion has never been more useful for modern businesses, it is an accurate claim – print is powerful, because it still connects directly with the individual.

This guide to the advantages of print will help you to get to grips with how and why this medium is so useful for your company.

Print is Direct

You can have access to the most advanced digital technologies on the planet, but they still will not beat face to face contact. As far as making an impression goes, being able to put a face and a name together – in the form of a person connection – is invaluable. Whilst an online flyer can provide information about a company, it cannot entirely convince potential customers that it is reliable.

Print is Cheap

It might not be costly to set up a company website anymore, but paying somebody to keep tabs on its traffic and activity can be a pricey necessity. If you are a startup and you cannot afford to establish a website right away, print materials offer a useful and practical way to get the brand out there. You do not even have to pay distribution costs, if you distribute yourself.

Print is Personal

You should always remember that print means personal. In this age of insta-technologies, it is easy to forget that we all want the same thing – to be considered as individuals. The majority of customers are simply looking for products or services which take their unique needs into account. With print materials, you can actually get out there and interact with people. You can convince them that you are interested in their custom, specifically.

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New digital signage that increase sales of wine

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A new form of digital signage has been successful in increasing sales of wines and beers in those wine retailers that have tried the signs out. That information has been gathered by Experts OnCue, that compared sales performance before and after the wine retailers had the new digital signage installed.

Experts OnCue call the new system the In-Store Persuasion System. The idea behind the system is simple enough, combine information points with digital signage. The new system allows stores to provide customers with all of the information they have requested, whilst at the same time pointing them towards the things the store would like them to buy the most.

Essentially when the system provides customers with information it tells the customers what the retailer recommends they buy next. For instance, if the customer wants to know the best type of wine to go with fish, it tells them the best brand instead of the more general kind of wine.

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Where to find digital graphics signage

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You may be closer to finding suitable digital graphics signage than you realize. In fact it could almost literally be at your fingertips, which should stop you searching too far for it. After all there is no point in undertaking a long and drawn out search when the ideal package could already be close to hand.

The chances are that if you work for a company that is large enough to have its own marketing department or human resources section then other people in the company will already have access to signage. If you explain to them that you need such a feature, or piece of software to do your job properly that they will tell you how they got their graphics on to their computer.

Once you know where to look for it signage is relatively easy to find, and if a work colleague can show exactly where to find it, even easier.